On Google’s 15th birthday, Google rolled out its modified algorithm update for search called Hummingbird. Hummingbird is mostly focused on ranking site better on relevance. This is a biggest change which affects more than 90% of global search results. Google took next step towards the semantic search journey.
In 2010 when Google launches caffeine update, which was more focused on better indexing and web crawling of website, while hummingbird is more focused on ranking site better for users. Now there is no more pagerank updates for ranking websites to get the result. With hummingbird update knowledge graph also get smarter with comparison and filters.
This is how Google is taken search to the next level of semantic search, which serves you more semantically based search result. Now result are served as per your query and raked better according to query.
So what you decided about optimizing your website for Google hummingbird update. Being a webmaster and digital marketer you have to stay updated with the hummingbird optimization tips. These tips are more useful to get ranked better in search result by hummingbird update and stay ahead of your competitor.
Here are some tips to optimize your website for Google Hummingbird to stay top of the search result.
- “Write for users and not for search engine”. This is a basic rule but still works best with Google’s hummingbird update. Always focused on you users and not on search engine and try to provide unique content to your users.
- Always try to add more unique and user generated content to your website with product reviews, forums, Question and Answers, Conversation and attribute content to the authorship via Google+ social network.
- Before you will go for market your niche keywords, analyze user’s discussion around them and tweak your pages or content according to it.
- Look beyond the traditional keywords and focused on complex and long tail keywords, Because hummingbird update gives more preference to the long tail and complex keywords
- Consider adding to the number of unique entrance pages used by your users to land on your website.
- Figure out people’s frequently asked questions via different communities.
- Always focused on Google+ for marketing and pramoting your content to get quick index and better ranking in search result.
These are tips to optimize your web content for hummingbird update. Try these tips with your website to get positive result in search ranking and don’t forget to share with your friends. If have any questions or want to suggest some points please comment and share this optimization tips with your groups, bloggers, circles and friends via social networks like Facebook, Twitter, Google+, Digg to help them optimization their website for hummingbird update.
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