DUBLIN–()–<b>Research and Markets</b> ()
has announced the addition of John Wiley and Sons Ltd’s new book “
Don’t just make money – make a difference. As a social entrepreneur, you
can build a business that changes the world. But you will face some
unique challenges. This book will prepare you for them.
Packed with advice, inspiration and real-life stories, it will help you:
Define what you want to do and why you want to do it
Find the right kind of funding
Build a brand that makes you unique
Find a team as motivated and inspired as you are
Measure the impact you’re having
How to be a Social Entrepreneur is the only social enterprise start-up
guide you’ll ever need.
Reviews:
“This is the seminal book on social enterprise” Martin Murphy, Network
2012
“An essential read for any aspiring or existing social entrepreneur.
Full of practical examples of [/embed] social enterprise scenarios
and written in Robert’s usual uncomplicated format” Marc Davies, Wales
Co-operative Centre Limited
“Social enterprises need social entrepreneurs. This book will help you
decide is you’ve got what it takes to be one” Peter Couchman, Chief
Executive, Plunkett Foundation
“This very practical book will guide you as to what it takes to be a
social entrepreneur. Enjoy it and then do it!” Lord Andrew Mawson OBE,
author of The Social Entrepreneur: Making Communities Work
“I was genuinely impressed by how comprehensive it is!” Peter
Holbrook, CEO, Social Enterprise Coalition
“I particularly enjoyed the section on sales, which is a fundamental
topic too often neglected” Andy Brady, ’3rd Sector Futures’, Anglia
Ruskin University
Author:
Robert Ashton is a leading small business troubleshooter, entertaining
speaker and the bestselling author of many business books
including How to Start a Business for Entrepreneurs, Instant
Entrepreneur and The Entrepreneur’s Book of Checklists.
For more information visit .
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